Corrections Policy

Sources of truth

When a field is disputed, we reconcile against the appropriate authoritative source:

Identity, NPI, taxonomy, and practice address → CMS NPPES.
License status and good standing → state dental board.
Hours, accepted insurance, services, languages, accessibility → the claimed provider, who attests to the information.
Reviews → our review & moderation policy.

How to report an issue

Anyone — patient, provider, staff member, or third party — can flag a listing through Report an incorrect listing.
The named provider or their authorized representative can request edits or removal through Update or remove a listing.

What happens after you report

Acknowledgement. You receive an automated confirmation with a reference ID.
Triage. We classify the report (identity, safety, advertising labeling, review, other) and assign a priority.
Investigation. We re-check the disputed field against the source of truth above.
Action. We correct, annotate, suppress, or remove the listing as warranted, and log the source used.
Response. We reply to the reporter (and the provider, when appropriate) summarizing what changed.

Typical response times

Safety-critical claims (impersonation, license suspension, deceased provider, dangerous misinformation): we aim to act within 1 business day. The disputed content may be hidden during investigation.
Advertising labeling issues: 1–2 business days.
Routine identity or contact corrections: typically within 3–5 business days.
Review disputes: handled per the review policy.

These are targets, not guarantees, and complex disputes can take longer.

What we log

Every correction is logged with a timestamp, the source of truth consulted, and a short description of what changed. Significant changes to a profile are reflected in the "Last checked" date displayed on the listing.

Escalation